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Review
I saw Understanding Pharma and immediately made it part of our sales force training program. Our sales reps come from a variety of career backgrounds, mostly non-pharma. With this resource, I am now confident that our representatives will have a broader understanding of how the industry works. --Vice President of Sales at a leading pharmaceutical companyThis is a great resource. The Pharmaceutical Institute has done an excellent job putting together such a comprehensive guide one that does not exist elsewhere in the marketplace. I wish I had this kind of resource when I started out in the industry 20 years ago. --Head, Business & Commercial Analysis at a midsize biotech companyUnderstanding Pharma has been an important training tool for our employees. After reading the book and taking the e-courses available from the Pharmaceutical Institute, I knew that to be successful, we needed to make this offering available to our entire company. --Senior Director of Sales Training at a midsize pharmaceutical company
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About the Author
John Campbell founded Campbell Alliance in 1997 using his extensive experience in the pharmaceutical, contract research, and information technology segments of the healthcare industry. Today, the company is the premier provider of management consulting services to the pharmaceutical and biotech industries. Prior to founding Campbell Alliance, Mr. Campbell was a director for GlaxoWellcome and the Vice President of Business Development for a US subsidiary. Mr. Campbell earned an MBA from William & Mary in Williamsburg, Virginia, and received his BBA, summa cum laude, from Pace University in New York. He is also the author of Lingua Pharma, the definitive glossary of industry terms.
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Product details
Hardcover: 301 pages
Publisher: Syneos Health; 3rd edition (March 12, 2018)
Language: English
ISBN-10: 0976309637
ISBN-13: 978-0976309635
Product Dimensions:
9.2 x 7 x 1 inches
Shipping Weight: 2.2 pounds (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
11 customer reviews
Amazon Best Sellers Rank:
#81,552 in Books (See Top 100 in Books)
I purchased this book as a pharmacist on internship at a biotech company. I like how the book is structured. It’s easily digestible and full of general data about the U.S. healthcare sector, but there are just too many big mistakes for a book presenting summary data from external publications. I’ve noticed 4 (2 major) so far and am only on page 56. It’s a waste of time when the reader walks away not knowing what to believe.Attaching a couple of helpful examples in case the publisher actually reads this.Attachment 1 is an expanded pie chart that’s mislabeled. The specialists come out of the PCP slice and the PCP subspecialties come out of the specialists slice.Attachment 2 is a misleading chart. The emerging market slice is over twice as large as the EU, but the difference is only 4 billion. The “rest of the world†slice is also twice as large but presents $100 billion, half the EU.
This is a great book for anyone getting into Pharma.
Answers most/all the questions you may have had about how companies in this industry work.
Having working as an employee of multiple Pharma companies, and as a director of consulting for Pharma and Biotech companies, I believe this book provides a great overview of the industry. Believe it should be priced a little lower though.
Exactly as described. Good Quality.
This is a very comprehensive book. Highly recommended for anyone who wants to learn all the nuances of the pharmaceutical company.
Very comprehensive information on the industry
The content is comprehensive and balanced, a very good intro for people who are interested in the pharma business but without any background in it. I took one star off because of the high price.
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Understanding Pharma: The Professional's Guide To How Pharmaceutical And Biotech Companies Really Work PDF
Understanding Pharma: The Professional's Guide To How Pharmaceutical And Biotech Companies Really Work PDF
Understanding Pharma: The Professional's Guide To How Pharmaceutical And Biotech Companies Really Work PDF
Understanding Pharma: The Professional's Guide To How Pharmaceutical And Biotech Companies Really Work PDF
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